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The picture processing heart of the 37PF9731D is 'Pixel Plus 3 HD' which has been designed primarily to enhance picture sharpness with Standard Definition (SD) sources and improve natural detail and general colour performance.
With Full HD, the 37PF9731D sports a 1920 x 1080 resolution screen, and it will be interesting to see what effect, if any, this format has on the performance of this 37in panel.
The 37PF9731D looks fantastic, with a series of glossy black inlaid frames that really set this panel apart from the competition looks wise.
The 37PF9731D is a superb all round performer, and there is very little to criticise. Shadow detail could be a little better, and the colour range is not the widest. These are minor criticisms however, and the 37PF9731D is easily part of the leading pack of 37in LCD TV's
Read a full review of the Philips 37PF9731D here