In stark contrast to the two companies high profile battle over the next generation optical disc formats (Blu-ray v HD DVD) Toshiba could soon be using Sony's PS3 cell processor to power its own LCD TV's.

Apparently, Toshiba are already working on a prototype LCD TV using the PS3 chip to "upscale standard-definition TV to a very close approximation of high-definition."

Having heard claims by other manufacturers that their latest image processing technology will take an SD feed and upscale it to HD quality, and having been disappointed with the results, we will remain skeptical in relation to these claims until we see the results for ourselves.

What is more certain however is that the new PS3 enabled Toshiba LCD TV's will be able to stream multiple video feeds simultaneously.