Looking like they wouldn't be out of place on the set of the latest Sci-Fi blockbuster, the W4000 series of LCD TV's from Sony may lose the Japanese electronics giant some of their more traditional supporters; but they could well attract a group of style conscious consumers who have previously viewed Sony products as too Conservative.

Recognizing that style sells, Sony have joined virtually every other LCD manufacturer and produced an innovative design feature aimed at attracting that group of consumers (and lets admit, most of us have an element of this in our psyche) for whom the 'look' of a TV is paramount.

Echoing similar design feature found on some of their LCD PC monitor range, Sony have added a transparent Perspex strip between the narrow frame-length speakers at the bottom of the screen and the main frame of the TV. So that the wires protruding from the back of the screen are hidden from view, Sony have provided a fastener which gathers any connections and directs them down behind the TV's stand, thus out of view from the front.

Adding to its stylistic appeal, Sony have given the W4000 series 'photo frame' functionality. The W4000 series can be set up to scroll through your favourite JPEG snaps (acting as a giant electronic picture frame) when the TV is not in use or you can choose to display pre-installed pictures such as Van Gogh paintings or selected pop art.

Read a full review of the Sony KDL-32W4000 here