With styling reminiscent of their PZ85 series of Plasma TV's, Panasonic's LZD85 range of LCD's feature a slim profile, glossy black finish and a frame that curves subtly backwards along the full length of its sides. A feature which looks destined to become synonymous with flat panel TV's from Panasonic, an elliptical silver trim at the base of the screen actually houses a full length single speaker.

While it may have to work hard to upscale the 576 or so lines of Freeview, the Full HD native resolution of 1920 x 1080 pixels allows the TX37LZD85 to resolve every detail of 1080i and 1080p sources, rather than scaling these pictures to fit.

Panasonic's current crop of plasma screens are challenging even Pioneer in the black level performance stakes. Ultimately, the TX37LZD85 may not be able to match the best plasmas in this respect, but it does narrow the gap between the two technologies and introduces a black level performance, with subtle graduations in dark areas, which significantly reduces the advantage of Plasma technology in this area.

Read a full review of the Panasonic TX37LZD85 here