Far from playing second fiddle to LCD or new technologies such as OLED, Panasonic see the development of Plasma technology as a key element of their long term flat panel TV strategy.
At this years IFA (one of the largest consumer electronics trade fairs in the world) in Berlin, Panasonic have been showcasing 'NeoPDP'. The 'high luminance efficiency' technology will pave the way for the deepest blacks seen on any TV, allowing for the production of ultra thin panels while cutting power consumption by over 50%.
At IFA, Panasonic are showcasing a 65in Plasma screen based on 'NeoPDP' technology which weighs less than 30kg. The technology is set to hit the shelves early next year.
Viera Cast will be built into future NeoPDP based models and will enable consumers, using a dedicated cast interface, to easily browse and watch free videos from YouTube and view photos from Picasa Web Albums. These 'IPTV' enabled screens will eventually offer a whole host of streaming services over the internet.