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With record sales, huge investment in LCD technology pays of for Samsung
Thursday, 19 November 2009 09:35 UK
Samsung B8000

With huge investment in new production facilities along with some exciting technological innovations, the Korean electronics giant Samsung has posted record sales of 4.09 LCD TV units for October.

Despite the economic slowdown Samsung has pushed ahead with eighth generation LCD panel production lines. The joint venture to produce S-LCD panels with Sony at the Tianjeong complex is one of the biggest production facilities in the world. 

Increased production capacity and cutting edge technology has resulted in impressive sales of around 30m LCD TV displays so far this year. If the trend continues, Samsung should notch up sales of 40m by the end of 2009.

With the introduction of affordable LED backlit LCD TV's, Samsung have stolen a march on the competition. Figures from US market research group NPD indicate that Samsung captured around 95% of the LED TV market for the first six months of 2009; they are on course to sell around 1m LED TV's this year and aim to sell 10m in 2010.

These latest figures represent a remarkable turnaround for the Korean manufacturer with sales figures having slumped to 1.65m units in January. Sales recovered to 2.79m units in March and since then, things have just got better and better. Samsung have set themselves even more adventurous targets for 2010, few of us would bet against them ...

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